Social Strategy and Management
We recognize that each client has a unique brand with unique needs. Our vast expertise allows us to tailor a solution that’s just the right fit. Our proven strategies and data-driven social management techniques get results. We do the market research and the analytics, the heavy lifting and seed planting.
Our social strategy and management consists of three steps — listening, researching, and optimizing. We begin by listening because this process is about you, your goals, your followers, and your brand. Once we’ve gotten a sense of your vision, we research your industry, competitors and audience. We clarify what works for you and why and formulate a strategy to help you stand out.
Whether your goal is to expand your brand’s reach, skyrocket engagement, boost customer loyalty, or acquire new leads, we have the know-how to make it happen. Our proven strategies and data-driven social management techniques get results.
Creative Solutions
Website design is about more than a pretty interface. We make sure your website provides as much functionality as visual appeal. Using HTML5, CSS3, JavaScript, Bootstrap, etc., we create a responsive design that’s eye candy on any device. We also run usability tests to make sure the layout is intuitive and easy to navigate.
We prioritize user experience on mobile devices, (incorporate visuals) photo, animation, video, and give users an overview of your site the moment they hit the home screen. We can implement transitions to engage your visitors and offer rewards for those who show interest.
We can add in special features like share buttons and a comments section on your blog post, a rotating carousel of testimonies or a home page video that gives visitors a breakdown of your brand values and products.
Digital Solutions
Search Engine Marketing (SEM) is, just that, any marketing activity that takes place on search engines. No matter what you decide to call it; search marketing is an important part of any modern marketing effort.
Our team of Google and Bing certified paid search advertising experts focus on creating cost-efficient, revenue driving campaigns by growing the revenue driving portions of the campaign while reducing waste. Over the years, we’ve managed hundreds of campaigns and millions of dollars of ad budget in this ever-important advertising channel.
While other agencies present the tactics that optimize a website to make it “search engine friendly” as a form of dark magic, our founder and his team have made a name for themselves by treating SEO exactly as it should be – a collection of marketing and site development best practices that any website owner should practice because they operate a website in an age that search engines exist.
Content Creation
Content marketing is a digital marketing strategy that focuses on attracting or reaching out to your potential clients or customers and providing them with useful content. It’s not about directly selling your product; it’s about adding value. As with all we do Dragonfly Digital Marketing focuses on creating quality content that will be approved by you. If you don’t like it, we won’t use it!
With social media on the rise and a growing number of people eager to share interesting content, your marketing strategies should adapt to take advantage of this shift. Our content marketing service includes blog posts, videos and images tailored to your researched key words, social media distribution platform, and target audience.
Content marketing isn’t necessarily promoting your brand in the same way that a billboard would, but rather generating interest in the brand’s products or services through the creation and distribution of online content. Original, authentic content from an expert in the field is going to have a higher share rate than information that’s been copied verbatim from another source.